Attendees are given the opportunity to hear from leading entrepreneurs who will share their trials, tribulations and triumphs in creating socially responsible businesses. These personal and intimate “confessions” are instrumental learning moments around the challenges and successes of building businesses focused on a triple bottom line.
The Case Study model at SVI provides an opportunity for the entire conference to gain powerful and tangible skills to support running a successful social venture. Thriving businesses identify a specific challenge which our panel of experts and conference attendees will help provide insight on.
Driving Sales (and creating change!) on Social Media
Consumers are demanding more of the brands and products they support with their shopping dollars and entrepreneurs are challenging themselves to make a difference in the world through their business.
Why? Because sales and driving change aren’t mutually exclusive and in fact have a clear mission and purpose has never been more profitable.
But how do you balance between sales, your core values, and creating community on social media?
In this session, we’re going to go over creating community, empowering your audience, and creating real change through your online presence. Together we are going to figure out your audience funnel, your key messaging (and where!), and your value ladder.
Real Talk: Business, Finance and Power
This session is intended to approach your business finance needs through a very human lens (including Guilt, Grief, Gratitude, Grit, and Grace). We will set a context, pose potent questions like “what are the blocks in my business and my financial knowledge?” and bridge any financial competency gaps, together. This space will be co-created – you bring your questions – we’ll provide seasoned financial professionals to help demystify oppressive structures and clear pathways for deeper understanding. You’ll get answers, make strategic connections, and share resources to help you maximize your business impact in a way that works for you. Knowledge is power – money is energy, your business (and you!) deserves both.
Facilitated by Humaira Hamid in collaboration with Tania Lo, Nicola Jones-Crossley Allison Kaiser Kelly, CEO ICA and Esther Park, CEO Cienega Capital
Articulate Your “Why” and “Why Now”
Join this workshop that dives deep to articulate your Why — for yourself, your brand, and your audience. Leave this program with new messaging to integrate across your storytelling to inspire action, results, and impact.
Feinberg recently shared this method with NYU’s startAD to strengthen investor pitches, NYU Tandon School of Engineering and Parsons for product-market fit, and WE NYC for brands engaging different audiences.
Articulating your Why is the foundation for solid storytelling, translating your vision into a story that resonates. A stronger story will empower your brand to better connect with your audience, inspiring the action and results to make your positive impact.
From her years as a social entrepreneur and conscious marketer, Feinberg created the “”triple bottom why””TM process, aligning brand purpose with social impact to create values-aligned, results-driven brand storytelling.
This version of the workshop contains a NEW “Why Now” section with tools and tips to stay timely and relevant despite today’s tumultuous Covid era.
Notice. Name. Dismantle: Showing Up For Racial Justice in our Social Venture Businesses
Across North America, our economic systems have been built off settler colonialism and racial capitalism. Join Lynn Johnson and Rose Penelope Yee to dig into the historical context of this truth, name how this legacy continues to perpetuate harmful inequities in our businesses, and discuss how the social venture community can and should stand up for racial justice – especially for Indigenous people and Black people from across the African Diaspora. By doing so, not only are our businesses doing the right thing, we also thrive as a result.
In this 90-minute session, you will:
- Reflect on how systems of colonialism, white supremacy, patriarchy, and other forms of oppression harm Black and Non-Black People of Color and ultimately impact the overall health of your business
- Learn the Name. Notice. Dismantle.™ framework as a way of mapping out and assessing your company’s racial justice journey
Practice getting comfortable with the discomfort of making mistakes and accessing the courage to do what’s right
- Take away tools and resources to help you strengthen your commitment to show up for racial justice
Keeping Your Dream Team On Board: A Toolkit for Business Owners
Having the right people on your team creates a positive work environment, helps you deliver quality service, lowers your training costs and frees you up to work on your business instead of in it.
So once you’ve recruited your dream team, how do you make sure they stay
Fortunately for small business owners, salary is only one part of the equation. Studies show that engaged team members are 59% less likely to seek out a new job in the next year, and there are many practices you can implement to keep them engaged, besides digging into your pockets.
Whether you have full-time employees, contractors, or creative work arrangements, building a company culture that engages your team long-term is well worth the investment.
Join Tanja Halsall, Chief People Officer of Potentia HR, for an interactive session that takes you through a series of activities that draw on proven employee retention strategies. First, you’ll learn how you can ask your team what they value – factors like belonging, advancement, independence, support.
Then, you’ll work to create a retention plan that fulfills those values so your team feels motivated and engaged. By the end of the session you’ll have:
- Identified simple communication techniques that can unite your team;
- The framework for exploring your vision and values; and
- An action plan to keep team members motivated and engaged so they want to stay.
You’ll receive a downloadable workbook and template to create your own engagement plan.
A gentle morning practice that uses breath work & movement and self massage to get your energy flowing and make you feel good!
Founder, Beauty Night Society
Bellyfit® is a fusion fitness system designed to empower women and non-binary people who are comfortable in femme-centric spaces. Connect with your body and spirit in this strong, sexy, and soulful combination of cardio-dance, core, stretch, and meditation. Bring a water bottle, a yoga mat, and supportive indoor running shoes (optional, can also do barefoot), and be prepared to sweat! Loretta has been teaching movement for over a decade and is also a Bellyfit Teacher Trainer.