True Confessions

Attendees are given the opportunity to hear from leading entrepreneurs who will share their trials, tribulations and triumphs in creating socially responsible businesses. These personal and intimate “confessions” are instrumental learning moments around the challenges and successes of building businesses focused on a triple bottom line.

BE Alink

BE Alink
Founder, Alinker

Rue Mapp

Rue Mapp
Founder and CEO, Outdoor Afro

Case Studies

The Case Study model at SVI provides an opportunity for the entire conference to gain powerful and tangible skills to support running a successful social venture. Thriving businesses identify a specific challenge which our panel of experts and conference attendees will help provide insight on.

Lynn-Marie Angus
Co-Founder, Sisters Sage

Carley Sheehy
Founder & CEO, Global Grub


Driving Sales (and creating change!) on Social Media

Consumers are demanding more of the brands and products they support with their shopping dollars and entrepreneurs are challenging themselves to make a difference in the world through their business.

Why? Because sales and driving change aren’t mutually exclusive and in fact have a clear mission and purpose has never been more profitable.

But how do you balance between sales, your core values, and creating community on social media?

In this session, we’re going to go over creating community, empowering your audience, and creating real change through your online presence. Together we are going to figure out your audience funnel, your key messaging (and where!), and your value ladder.

Lindsay O’Donnell
Founder, Piquant Marketing

Real Talk: Business, Finance and Power

This session is intended to approach your business finance needs through a very human lens (including Guilt, Grief, Gratitude, Grit, and Grace). We will set a context, pose potent questions like “what are the blocks in my business and my financial knowledge?” and bridge any financial competency gaps, together. This space will be co-created – you bring your questions – we’ll provide seasoned financial professionals to help demystify oppressive structures and clear pathways for deeper understanding. You’ll get answers, make strategic connections, and share resources to help you maximize your business impact in a way that works for you. Knowledge is power – money is energy, your business (and you!) deserves both.

Facilitated by Humaira Hamid in collaboration with Tania Lo, Nicola Jones-Crossley Allison Kaiser Kelly, CEO ICA and Esther Park, CEO Cienega Capital

Humaira Hamid
Founder, Studio 8

Tania Lo

Tania Lo
Tandem Innovation Group

Nicola Jones-Crossley

Nicola Jones-Crossley
Futurprenuer Canada

Allison Kelly

Allison Kelly
ICA Fund

Esther Park

Esther Park
Cienega Capital

Articulate Your “Why” and “Why Now”

Join this workshop that dives deep to articulate your Why — for yourself, your brand, and your audience. Leave this program with new messaging to integrate across your storytelling to inspire action, results, and impact.

Feinberg recently shared this method with NYU’s startAD to strengthen investor pitches, NYU Tandon School of Engineering and Parsons for product-market fit, and WE NYC for brands engaging different audiences.

Articulating your Why is the foundation for solid storytelling, translating your vision into a story that resonates. A stronger story will empower your brand to better connect with your audience, inspiring the action and results to make your positive impact.

From her years as a social entrepreneur and conscious marketer, Feinberg created the “”triple bottom why””TM process, aligning brand purpose with social impact to create values-aligned, results-driven brand storytelling.

This version of the workshop contains a NEW “Why Now” section with tools and tips to stay timely and relevant despite today’s tumultuous Covid era.

Marissa Feinberg
Founder and Chief Storyteller, Triple Bottom Why

Notice. Name. Dismantle: Showing Up For Racial Justice in our Social Venture Businesses

Across North America, our economic systems have been built off settler colonialism and racial capitalism. Join Lynn Johnson and Rose Penelope Yee to dig into the historical context of this truth, name how this legacy continues to perpetuate harmful inequities in our businesses, and discuss how the social venture community can and should stand up for racial justice – especially for Indigenous people and Black people from across the African Diaspora. By doing so, not only are our businesses doing the right thing, we also thrive as a result.

In this 90-minute session, you will:

  • Reflect on how systems of colonialism, white supremacy, patriarchy, and other forms of oppression harm Black and Non-Black People of Color and ultimately impact the overall health of your business
  • Learn the Name. Notice. Dismantle.™ framework as a way of mapping out and assessing your company’s racial justice journey
    Practice getting comfortable with the discomfort of making mistakes and accessing the courage to do what’s right
  • Take away tools and resources to help you strengthen your commitment to show up for racial justice

Lynn Johnson
Founder, Hella Social Impact

Rose Penelope Yee
COO, Green Retirement

Keeping Your Dream Team On Board: A Toolkit for Business Owners

Having the right people on your team creates a positive work environment, helps you deliver quality service, lowers your training costs and frees you up to work on your business instead of in it.

So once you’ve recruited your dream team, how do you make sure they stay

Fortunately for small business owners, salary is only one part of the equation. Studies show that engaged team members are 59% less likely to seek out a new job in the next year, and there are many practices you can implement to keep them engaged, besides digging into your pockets.

Whether you have full-time employees, contractors, or creative work arrangements, building a company culture that engages your team long-term is well worth the investment.

Join Tanja Halsall, Chief People Officer of Potentia HR, for an interactive session that takes you through a series of activities that draw on proven employee retention strategies. First, you’ll learn how you can ask your team what they value – factors like belonging, advancement, independence, support.

Then, you’ll work to create a retention plan that fulfills those values so your team feels motivated and engaged. By the end of the session you’ll have:

  • Identified simple communication techniques that can unite your team;
  • The framework for exploring your vision and values; and
  • An action plan to keep team members motivated and engaged so they want to stay.

You’ll receive a downloadable workbook and template to create your own engagement plan.

Tanja Halsall
Chief People Officer, Potentia HR


Morning Qi

A gentle morning practice that uses breath work & movement and self massage to get your energy flowing and make you feel good!

Caroline MacGillivray

Caroline MacGillivray
Founder, Beauty Night Society


Bellyfit® is a fusion fitness system designed to empower women and non-binary people who are comfortable in femme-centric spaces. Connect with your body and spirit in this strong, sexy, and soulful combination of cardio-dance, core, stretch, and meditation. Bring a water bottle, a yoga mat, and supportive indoor running shoes (optional, can also do barefoot), and be prepared to sweat! Loretta has been teaching movement for over a decade and is also a Bellyfit Teacher Trainer.

Loretta Laurin

Loretta Laurin
Communications Manager, Hollyhock

BE Alink

BE AlinkBE Alink is the founder and inventor of the Alinker walking bike, which she refers to as a vehicle of change. BE's reverse design practices / philosophy lead to the Alinker, which is not built for a "body-with-a-problem" but for who we are, active and engaged.

BE is a gender weirdo, and has often been called crazy, all over the place, scattered. People told her to focus, and to comply, but BE does not fit in, just held true to her vision that the world needs something else, for and by us all, no one excluded. BE focuses on who we are, not what we have.

With insane tenacity, commitment and dedication, BE has built her company into a movement of people showing up for each other. Years ago she said: "I dream of a world where the dismissed people of today, are our leaders of tomorrow", that is happening now.

BE employs Alinker users (otherwise unemployed), pays everybody living wage (including herself), The Alinker has certified BCorp status, she is a SheEO venture, is more than carbon neutral, and practically plastic free.

The Alinker company is built to create access to health, by building access to mobility, community and healthy food.

RADGENlive BE live, in the absence of language

Rue Mapp

Rue MappRue Mapp is the Founder and CEO of Outdoor Afro, a national not-for-profit organization with offices in Oakland, CA, and Washington, D.C.

Rue oversees a carefully selected and trained national volunteer leadership team of nearly 90 men and women who represent 42 cities around the US, and shares opportunities to build a broader community and leadership in nature. Her important work has generated widespread national recognition and support. Since Outdoor Afro’s inception in 2009 as a blog, Rue has captured the attention and support of millions through a multimedia approach that is grounded in personal connections and community organizing. From its grassroots beginning, Outdoor Afro now enjoys national sponsorship and is recognized by major organizations for its role in addressing the ongoing need for greater diversity in the outdoors.

In 2010, Mapp was invited to the Obama White House to participate in the America’s Great Outdoors Conference, and subsequently to take part in a think-tank to inform the launch of the First Lady’s “Let’s Move” initiative. She was appointed program officer for the Stewardship Council’s Foundation for Youth Investment to oversee its grant-making program from 2010-2012. Since that time, Mapp’s work and op-eds have been featured in publications including The Wall Street Journal, Backpacker Magazine, Seattle Times, Los Angeles Times, Ebony Magazine, Outside Magazine, Sunset Magazine, NPR, and many others. Rue’s work has also been recognized with numerous awards and distinctions, including: The Root 100 as one of the most influential African Americans in the country (2012 and 2016), Outdoor Industry Inspiration Award, National Wildlife Federation Communication award (received alongside President Bill Clinton) and Family Circle Magazine selected Rue as one of America’s 20 Most Influential Moms.

Mapp remains in high demand to speak around the country and in Canada about her innovative approach that has successfully connected thousands, especially from the Black American community, to nature and the benefits of spending more time outdoors.

She is proud to serve on the Outdoor Industry Association and The Wilderness Society boards. In 2014, Rue was appointed to the California State Parks Commission by Governor Jerry Brown. She was named a National Geographic fellow, and a lifetime member of Delta Sigma Theta, Incorporated.  In 2020, Outdoor Afro was chosen to be highlighted and visited by Oprah on her 2020 Vision Tour.

A graduate of UC Berkeley (with a Degree in Art History), Rue’s skills and background make her a unique voice via the leadership and programs she has instituted through her career, enlightening a diverse community to the wonders and benefits of the outdoors. Rue resides in Vallejo, CA and is the proud mother of three young adults.

Want more insight on Rue? Visit

Lynn-Marie Angus

Lynn-Marie Angus is a co-founder of Sisters Sage, an Indigenous brand that hand-crafts wellness and self-care products inspired by our culture and traditions. Born and raised in East Vancouver, Canada. Her heritage is Gitxaala, Nisga’a, and Metis Nations. She is from the West Coast and the prairies and celebrates and shares her culture enthusiastically!

Sisters Sage is a She-EO Venture.

Carley Sheehy

Carley is the founder and CEO of Global Grub, a line of globally-inspired DIY food kits for cooking adventures at home. As a mostly one-woman show, Carley wears many hats from operations and sales to innovation and strategy, and everything in between.

Since 2012, Carley has steadily grown the company (175% YoY average growth), securing national distribution with Williams-Sonoma, UncommonGoods, Nordstrom and Sur La Table, to name a few. Global Grub has garnered PR mentions from TODAY, Forbes, Food+Wine and more. She prides herself on being creative, passionate, determined and scrappy.

Carley was born and raised in the San Francisco Bay Area. She currently resides in Walnut Creek, CA with her husband and 3 young sons. Needless-to-say, she loves to eat, cook and drink all the things. As an avid traveler, her and her family have most recently become obsessed with exploring the great outdoors in their travel trailer, one weekend at a time.

Lindsay O'Donnell

Lindsay O'Donnell is the founder and owner of Piquant Marketing, a Vancouver-based digital marketing agency that specializes in health food! After years of being an activist and bouncing around different industries, she found her calling working with small food businesses wanting to change the world. Now she works with food brands to help them drive sales through community and a vision of changing the world.

Humaira Hamid

Humaira's interconnected work as a voice and movement coach, educator, and facilitator focuses on stories and systems of power to spark imagination and expand access. As founder and Principal at Studio8, she helps overwhelmed educators, freelancers, and organizations do their best work through building strategic and operational capacity. Previously part of a national team with Futurpreneur Canada, Humaira coached hundreds of young founders to successfully launch their freelance businesses and SMEs across sectors, bridging access to the confidence, competence, capital, and connections required. Her best work is centers the needs of impact-focused founders from under-served communities. Humaira believes life is bigger than we can imagine, and that kindness is always called for. She makes home with her partner on the occupied territories of the Syilx Okanagan Nation (Penticton, BC).

Tania Lo

Tania LoTania Lo is the CEO & Co-founder at Tandem Innovation Group where she convenes a network of over 150 Growth Advisors, Contract CFO, COO, CPHR, CRO’s, Business Managers, Controllers and Bookkeepers and connects them with companies just starting out, growing and or in transition, ready to be acquired or even looking to go public. This could look like modernizing a team’s bookkeeping and document management processes, sales forecasting, cashflow projections and growth strategies. She loves translating founders' business plans into language that makes sense to their team, as well as to investors, lenders, grant funders and key stakeholders. Tandem is at the forefront of the Gig Economy and the growing demand for outsourced experts.

Her jam is in the active living, access to mobility, community and healthy food, place-making, education in entrepreneurship, women-led ventures and seed-capital raising space. Current projects that bring joy include Alinker, SheEO, Aisle, Farm From a Box and Nada, Mobi by Shaw Go, Two Wheel Gear and the Vantec Angel Network.

When she’s not connecting people to resources (and fun!), she is the mom of 2 and reminisces about that time she road her bike 16,000 kms from Bolivia to the Canadian Arctic producing the award winning documentary film @longroadnorth.

Nicola Jones-Crossley

Nicola Jones-CrossleyNicola Jones-Crossley is the Business Development Manager for BC at Futurpreneur Canada. Futurpreneur is a national non-profit focused on fuelling youth entrepreneurship via financing, mentorship and support tools to aspiring business owners aged 18-39.
At Futurpreneur, Nicola works with start-up entrepreneurs to support them in the initial stages of their business, connects with mentors across sectors and collaborates with community partners to build a strong entrepreneurial ecosystem in British Columbia. She is passionate about working with young entrepreneurs to help realise their dreams and working to support sustainable, mission driven businesses.

Previously, Nicola was the Founding Director of a community organisation in Bangkok, Thailand that focussed on promoting gender equality and celebrating female leadership. She worked extensively across Southeast Asia facilitating leadership development initiatives, implementing education curriculum and working with organisational partners to create social change.

Allison Kelly

Allison KellySocial-purpose driven leader in the financial services industry. Allison has deep expertise in small business advising, lending, and economic development. She is passionately committed to equality and community empowerment. As CEO of ICA Fund Good Jobs, Allison is responsible for leading the growth and impact of the organization in order to meet the needs of the region’s small business community.

Esther Park

Esther ParkEsther is the CEO of Cienega Capital, a regenerative investment firm utilizing an integrated capital approach to systemic change in the areas of soil health, regenerative agriculture, and local food systems. Cienega Capital is also part of the #NoRegrets Initiative, a regenerative asset strategy focused on the health of agricultural soils and agricultural communities of North America. Esther has 20 years of experience in mission-based financial services ranging from microfinance to risk capital investments, in partnership with financial institutions, family offices, foundations, and investment advisors. She also serves as a Board member at Custom Food Solutions, Carman Ranch Provisions, Eden Cider, Civil Eats, and Grassfed Alliance.

Esther has also served as the Vice President for Strategy and Business Development at RSF Social Finance, and oversaw all lending activity from 2007-2011, which resulted in a tripling of the loan portfolio, and the development of a mezzanine debt fund. Prior to joining RSF, Esther was a senior consultant for ShoreBank Advisory Services, where she provided strategic and capital planning advice for Community Development Financial Institutions (CDFIs), particularly small business and affordable-housing loan funds. She also trained lenders internationally in small business lending practices, and underwrote Program Related Investments (PRIs) for private foundation clients. And in a previous life, Esther lived in Nukus, Uzbekistan, teaching English and conducting program evaluation work for the United Nations. Esther received her MPP from University of Chicago, and BA in Social Welfare from the University of California Berkeley. She lives in Berkeley, California with her husband, Greg, and their two children, Evangeline and Bryce.

Marissa Feinberg

Advancing new ideas and connecting people, Marissa Feinberg is Founder and Chief Storyteller of Triple Bottom Why. Her advisory offers communications, marketing, digital, and brand storytelling services in sectors ranging from social and environmental impact to health and wellness, and arts and entertainment.

Feinberg's "triple bottom why" TM method aligns her clients’ Whys with their organizations and audiences. Identifying Why also highlights values, supporting the triple bottom line: people, planet, and profit.

Feinberg raises the profile of her clients, building the platform for them to achieve their goals, whether they are raising awareness or capital. From Fortune 500 companies to Series B startups, Feinberg and her clients have been featured in The New York Times, TechCrunch, Mashable, BBC World, Bloomberg, Fast Company, Entrepreneur, Inc., Forbes, and NBC, among countless others.

Prior, Feinberg served as Vice President, Marketing + PR, of MissionHUB, a network of Impact Hub coworking campuses in San Francisco, Berkeley, New York City, and Washington D.C., as well as the SOCAP Conference for impact investors. Feinberg co-founded Green Spaces NY coworking and events space for environmental and social changemakers, acquired by MissionHUB, becoming Impact Hub NYC.

Feinberg frequently gives “Articulate Your Why” talks and also speaks about marketing and brand storytelling, for startups and social enterprises, via Social Venture Circle, Parsons the NEW School for Design, and NYU Entrepreneurial Institute, among others. Feinberg graduated from Syracuse University S.I. Newhouse School of Public Communications with degrees in PR and marketing. She serves on the boards/advisories of Green Map, The Predistribution Initiative, Ecodeo, Entertainment for Change, Toilets for People, NYU Stern's Annual $300K Entrepreneurs Challenge, and The Artist Co-op. Feinberg is also a SAG-AFTRA actress, represented by Take3Talent and AMT Agency—watch her soon on “Crown Lake,” Season 2, on Amazon Prime.

Lynn Johnson

Since the end of the last century, Lynn has worked at the intersection of social impact, entrepreneurship, and arts + media. She has founded and successfully led several social ventures dedicated to storytelling through the lens of gender and racial justice. A highly sought-after speaker and leader in the certified B Corp community, she has appeared on the stages of SOCAP, Social Venture Circle, SVI Women, Lean StartUp Week, and Wisdom 2.0. Her work has been recognized and supported by SheEO, the Force for Good Fund, and Ashoka Changemakers. Lynn was the emcee of the 2019 B Corp Champions Retreat in Los Angeles and 2017 winner of The Pitch competition presented by SheKnows Media at the BlogHer conference in Orlando, FL.

Currently, Lynn is Founder and CEO of Hella Social Impact--a Black and non-Black women of color owned consultancy that lies at the intersection of DEI work and marketing communications. Hella helps companies and brands show up authentically and impactfully for racial justice. She believes her main job is to help today’s leaders access the courage and imagination needed to reshape our economy for the good of all people.

Based in Oakland, CA since 2006, Lynn and her wife currently reside in Albuquerque, NM where their tween, neurodivergent daughter is receiving residential care. When not working, Lynn enjoys living room karaoke, mixing up new cocktail recipes, and walking along the Rio Grande.

Rose Penelope Yee

Rose leads Green Retirement, an immigrant, woman, and minority owned firm that is the first in the country to focus on fossil-free, socially, and environmentally responsible 401k’s. The firm guides businesses and their employees in saving for retirement while helping protect people and planet by rooting their investment decisions on the principles of Justice, Equity, Diversity, and Inclusion. These principles are deeply held by Rose. She still recalls clearly when she was young, spending weekends visiting her father in jail who, as a lawyer defending student protestors in the Philippines, was detained under the Marcos dictatorship.

In 2015, Rose was recognized by the National Association of Plan Advisors as one of the Captains of Industry in its inaugural recognition of the role that women play in the retirement plan industry. Rose co-founded WeTheChange, a movement of “empowered women creating a radically inclusive and richly regenerative global economy.” Comprised of women leaders of certified B Corporations and other purpose-driven enterprises, WeTheChange received a B Collective Award in 2019, and again in 2020. For her efforts in helping B Corp B2B’s connect, build, and grow their businesses, Rose was honored with a B Economy Leadership Award in 2018. Rose was recognized by Conscious Company Media in January 2020 as one of the World Changing Women of 2020.

Tanja Halsall

Tanja Halsall provides consulting services to various local businesses through her consulting company Potentia Human Resources & Engagement Consulting and is also an Adjunct Professor with the Faculty of Management at UBC Okanagan. Tanja is a life-long learner. She holds a CPHR and SHRM-SCP designation, a Masters’ Degree in Leadership, Post- Diploma in HR Management and initially began her commitment to learning while working towards her Bachelor of Education. Tanja draws on her 30 plus years of progressive management, operations, and strategic Human Resource experience to support local businesses in developing exceptional People, Culture and Leadership practices and in order to achieve exceptional results.

Loretta Laurin

Loretta LaurinLoretta Laurin is Hollyhock’s Communications Manager. Co-founder of Shift Delivery Co-op, a for-profit worker co-operative that is replacing truck deliveries with peddle-powered cargo tricycles, Loretta is experienced with sales and marketing, group facilitation, and membership engagement. Loretta has also spent the last decade as a movement (dance, fitness, yoga, pilates) and social justice educator. They hold a Bachelors of General Studies with certificates in Applied Human Nutrition, Sustainable Community Development, Liberal Arts, and Religious Studies. As this year’s SVI night producer, they will be holding down the party vibes!