2019 Workshops & Panels

Additional workshops and panel conversations will be added as they are confirmed.

Thursday Workshops

The Art of Growth: Attract, Hire & Engage

Lead by: Nicole Davidson

You need great people to help you achieve your goals, let me show you how to find them. Companies are applying the same approach to HR and Recruitment that worked 20 years ago but that does not work today. In this workshop, we’ll show you how to unlock the tools you need to successfully build a world-class team in 2019 and beyond so you can scale and impact more lives faster!

Learning Objectives:

  • ATTRACT: Learn how to leverage employer branding to effectively market your company to your ideal candidates.
  • HIRE: Learn how to develop a world-class recruitment program with easy to implement, tactical tips.
  • ENGAGE: Traditional HR is out, modern HR is in. Learn the importance of defining your DNA then integrating your values into all of your people programs.

About Nicole

Nicole is CEO and Founder of Beacon HR, an all-female team of purpose-driven people & culture pros who get to help impact-driven companies attract, hire, and engage great people for their teams. Beacon is working to break the traditional HR and Recruitment mold and piece it back together again for what companies need in 2019. What lights her up most is helping businesses grow through connecting them with amazing talent, and helping job seekers find opportunities that align with their values. Nicole believes in connection, curiosity, and inspiring lives worth loving. She and her team enjoy flexible work hours, location independence and are often traveling for international HR conferences and to enjoy remote work!

The One Page Sales Strategy Workshop

Lead by: Shannon Ward

You know how to sell and you’ve proven you can close a deal. So, why does it seem like you’re working harder than ever to win new business? The solution to unreliable, “feast and famine” income is to stop approaching sales with a“shot-gun” approach and start working with a plan to ensure you meet your revenue targets every time. This workshop will give you the framework and knowledge you need to build a simple, effective plan so you know exactly what you need to do each month and quarter to achieve your revenue goals, and motivate yourself to take action!
Together we will create a customized sales strategy that is actionable and will keep you accountable to doing what it takes to consistently meet your revenue goals. You will walk away with:
  • Deeper understanding of your clients, their needs and what you mean to them;
  • Tactics to find your target market quickly and easily (online & offline);
  • Clear revenue targets;
  • Knowledge of behaviours and milestones required to achieve your goal and how to know if you’re off-track with your sales efforts before it’s too late to change course;
  • Lead generation strategies that will actually excite you to take action;
  • Powerful strategies to leverage every sales action you take in a focused way to ensure you enjoy the most amount of revenue with the least amount of sales effort.

About Shannon

Shannon Ward has been a successful entrepreneur for over 13 years. She built her company, OnTrack, from 0 to 7 figures in just 3 short years. Since then, Shannon has transformed her deep knowledge of marketing and exceptional sales skills into a thriving sales training and coaching business where she helps entrepreneurs and their teams overcome their dysfunctional relationships with sales so that they can confidently grow their business.
Better Advisors, Better Business

Lead by: Mike Rowlands

So you’ve taken the courageous plunge into entrepreneurship, turning a great idea into a social purpose business. As your enterprise grows, there will be more questions than answers: What’s your strategy? How do you know when to refine it? Who should you hire? How should you market? How do you bring in an investor? Find the right support by building an advisory board for your enterprise. This workshop will share insights into the differences between mentors, advisors and directors; a clear structure you can use to convene and manage an Advisory Board; and plenty of space for Q&A with senior social entrepreneurs and advisors.

About Mike

Mike is an accomplished entrepreneur, consultant and advisor who works at the intersection of business, community and sustainability. He supports visionary entrepreneurs and leaders in organizations around the world, helping to craft distinctive strategies, disrupt markets, and accelerate success. Mike’s President & CEO at Junxion Strategy, an international social impact consultancy that inspires conscious leadership and nurtures trusted organizations. Along with his work leading Junxion, including working directly with many of their clients, Mike serves on the Board of Directors of Hollyhock and is an SVI Producer. He’s also a Director of the Social Venture Network, a community of the world’s leading social entrepreneurs that work together to create transformational innovation, growth and impact. He’s an Entrepreneur-in-Residence at RADIUS Ventures, an impact venture accelerator and incubator at Simon Fraser University, and an Ambassador for B Corp.
Grow your business with social media the smart way

Lead by: Mhairi Petrovich

Effective social networking is a great way to grow your community, to reach a wider audience, and it can positively impact your bottom line. However, it can also be a major waste of time if you’re not strategic in your approach.

This session provides an overview of social media from a business perspective. It offers up vital factors that will help make your social media more effective and gives you common sense tips to help you succeed.

Key takeaways include:

Why use social media for business
Doing it right – what you need to know about:
Deciding which platforms to focus on
Listening for opportunities
Sourcing and creating content
Finding your voice
Growing relationships
Determining goals and measuring your success
Tools and tips – Key Takeaways for success on Facebook, Twitter and Instagram

About Mhairi

As the Founder of Out-Smarts Marketing Mhairi works with clients to develop and implement marketing strategies that grow their business online. She is passionate about digital marketing and helping small businesses grow. A regular presenter at Small Business BC, Mhairi is also a judge in their annual competition to determine the best small business marketing campaign in the province.

Friday Workshops

The Changing Landscape of Consumer Marketing

Lead by: Annalea Krebs, Social Nature & Véronik Campbell, UBC Centre for Sustainable Food Systems

People trust friends, not ads. Everyday consumers have influence. Promote good stuff, not junk. The landscape of consumer marketing is changing, and it’s changing fast. As progressive businesses attempt to secure prized portions of the market, creative, out-of-the-box marketing strategies are proving invaluable. Annalea & Véronik will walk us through case studies and proven, practical guidelines that will equip you with the tools needed to truly understand your customers so that you can earn customers for life.

About Annalea Krebs

Annalea Krebs is the Founder and CEO of SocialNature.com and is a purpose-driven entrepreneur that loves promoting good stuff, not junk. Bit by the entrepreneurial bug at age 25, Annalea started ethicalDeal, the daily deal marketplace that introduced you to the greener choices in your city at 50% off, which she sold at 30. A serial entrepreneur, Annalea then startedSocial Nature, a product sampling marketplace that inspires people to #trynatural. With a decade of direct-to-consumer marketing experience, Annalea is both an innovator and thought-leader. Annalea is a regular contributor to publications like Adweek and Media Post and frequently speaks at industry events like Natural Product Expo and Canadian Health Food Association. Annalea was selected by Entrepreneur Magazine as one of the top “25 Inspiring Entrepreneurs Under 40 Who Are Creating the Next Big Thing”, as well as by Conscious Company Magazine as one of “19 Social Entrepreneurs to Watch.” When Annalea is not in the office she can be found in a local yoga studio or hiking in the beautiful mountains of British Columbia, Canada.

About Véronik Campbell

Véronik co-produces Feeding Growth, an initiative that supports and builds a resilient, socially just, and globally significant community of progressive food businesses. She is also the Community & Partnerships Manager at the Centre for Sustainable Food Systems at UBC Farm, where she creates and manages community-engaged education programs that increase the environmental, economic, and social sustainability of food systems. Her entrepreneurial and business analysis approaches ensure agri-food system solutions lead to thriving and robust economies, environments, and communities.

Leading With Compassion

Lead by: Lorie Corcuera

When we think of the best leaders we have worked with and that have inspired us, we always remember how they made us feel. When we lead with compassion, we have the ability to listen to what’s most important, we understand what it feels like to be in someone else’s shoes, and we have taken the extra step to ensure others feel seen, heard, and cared for.
Learning Objectives:
  • Define the key traits of compassionate leadership
  • Explore the neuroscience of compassion
  • Learn personal strategies to strengthen self compassion
  • Discover simple tools and tips to embody and integrate compassion as a daily practice at work and at home

About Lorie

About Lorie
Lorie Corcuera is the Co-Founder and CEO at SPARK Creations & Company Inc., a training and development organization that inspires people and companies to create meaningful cultures and workplaces. Over the past 20 years, Lorie has cultivated her people and culture development, community relations, and leadership coaching experience as both a strategic and progressive senior human resources leader and business consultant in the technology, interactive entertainment, retail, hospitality, manufacturing, professional services, and non-profit space. Lorie is a Certified Professional Co-Active Coach (CPCC) with The Coaches Training Institute (CTI) and an active mentor for Futurpreneur Canada, Dress for Success Vancouver, HR Tech Group, BC Tech HyperGrowth, Young Women in Business and Forum for Women Entrepreneurs. She is also the Co-Founder of the social enterprise Enspire Foundation. Lorie is passionate about elevating the life experience at work and cultivating a community that is igniting and enriching our human spirit. To learn more, go to sparkcreationsinc.com.
Smart Tools for Better Planning

Lead by: Rachel Flood

Learn how to best choose and use project management software to support your strategic planning and project management. This hands-on workshop will dive deep into project management best practice, will provide tips, tricks and hacks to help you better leverage your project management software, will leave you with the start of a plan for any projects, or strategic planning you are looking to manage or implement.

About Rachel

Rachel Flood is a technology and operations consultant who believes that what you do is only as good as how you do it. Rachel loves to find ways to minimize redundancy, design automations, and centralize data. With 20 years of experience, she has key insights into the software and technology market, is adept at managing technology implementations, and can support your organisation through any manner of operations or technology improvement project.
Rachel has a background in operations management and systems administration; as well as non-profit arts management, event production, and youth organizing. She is an adept systems thinker with a passion for operational design who regularly geeks out researching best practices, management software, platform integrations, and other super geeky stuff that bores most people to tears.
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