2019 Workshops & Panels
Additional workshops and panel conversations will be added as they are confirmed.
Lead by: Nicole Davidson
You need great people to help you achieve your goals, let me show you how to find them. Companies are applying the same approach to HR and Recruitment that worked 20 years ago but that does not work today. In this workshop, we’ll show you how to unlock the tools you need to successfully build a world-class team in 2019 and beyond so you can scale and impact more lives faster!
- ATTRACT: Learn how to leverage employer branding to effectively market your company to your ideal candidates.
- HIRE: Learn how to develop a world-class recruitment program with easy to implement, tactical tips.
- ENGAGE: Traditional HR is out, modern HR is in. Learn the importance of defining your DNA then integrating your values into all of your people programs.
Nicole is CEO and Founder of Beacon HR, an all-female team of purpose-driven people & culture pros who get to help impact-driven companies attract, hire, and engage great people for their teams. Beacon is working to break the traditional HR and Recruitment mold and piece it back together again for what companies need in 2019. What lights her up most is helping businesses grow through connecting them with amazing talent, and helping job seekers find opportunities that align with their values. Nicole believes in connection, curiosity, and inspiring lives worth loving. She and her team enjoy flexible work hours, location independence and are often traveling for international HR conferences and to enjoy remote work!
Lead by: Shannon Ward
- Deeper understanding of your clients, their needs and what you mean to them;
- Tactics to find your target market quickly and easily (online & offline);
- Clear revenue targets;
- Knowledge of behaviours and milestones required to achieve your goal and how to know if you’re off-track with your sales efforts before it’s too late to change course;
- Lead generation strategies that will actually excite you to take action;
- Powerful strategies to leverage every sales action you take in a focused way to ensure you enjoy the most amount of revenue with the least amount of sales effort.
Lead by: Mike Rowlands
Lead by: Mhairi Petrovich
Effective social networking is a great way to grow your community, to reach a wider audience, and it can positively impact your bottom line. However, it can also be a major waste of time if you’re not strategic in your approach.
This session provides an overview of social media from a business perspective. It offers up vital factors that will help make your social media more effective and gives you common sense tips to help you succeed.
Key takeaways include:
Why use social media for business
Doing it right – what you need to know about:
Deciding which platforms to focus on
Listening for opportunities
Sourcing and creating content
Finding your voice
Determining goals and measuring your success
Tools and tips – Key Takeaways for success on Facebook, Twitter and Instagram
Lead by: Annalea Krebs, Social Nature & Véronik Campbell, UBC Centre for Sustainable Food Systems
People trust friends, not ads. Everyday consumers have influence. Promote good stuff, not junk. The landscape of consumer marketing is changing, and it’s changing fast. As progressive businesses attempt to secure prized portions of the market, creative, out-of-the-box marketing strategies are proving invaluable. Annalea & Véronik will walk us through case studies and proven, practical guidelines that will equip you with the tools needed to truly understand your customers so that you can earn customers for life.
About Annalea Krebs
Annalea Krebs is the Founder and CEO of SocialNature.com and is a purpose-driven entrepreneur that loves promoting good stuff, not junk. Bit by the entrepreneurial bug at age 25, Annalea started ethicalDeal, the daily deal marketplace that introduced you to the greener choices in your city at 50% off, which she sold at 30. A serial entrepreneur, Annalea then startedSocial Nature, a product sampling marketplace that inspires people to #trynatural. With a decade of direct-to-consumer marketing experience, Annalea is both an innovator and thought-leader. Annalea is a regular contributor to publications like Adweek and Media Post and frequently speaks at industry events like Natural Product Expo and Canadian Health Food Association. Annalea was selected by Entrepreneur Magazine as one of the top “25 Inspiring Entrepreneurs Under 40 Who Are Creating the Next Big Thing”, as well as by Conscious Company Magazine as one of “19 Social Entrepreneurs to Watch.” When Annalea is not in the office she can be found in a local yoga studio or hiking in the beautiful mountains of British Columbia, Canada.
About Véronik Campbell
Véronik co-produces Feeding Growth, an initiative that supports and builds a resilient, socially just, and globally significant community of progressive food businesses. She is also the Community & Partnerships Manager at the Centre for Sustainable Food Systems at UBC Farm, where she creates and manages community-engaged education programs that increase the environmental, economic, and social sustainability of food systems. Her entrepreneurial and business analysis approaches ensure agri-food system solutions lead to thriving and robust economies, environments, and communities.
Lead by: Lorie Corcuera
- Define the key traits of compassionate leadership
- Explore the neuroscience of compassion
- Learn personal strategies to strengthen self compassion
- Discover simple tools and tips to embody and integrate compassion as a daily practice at work and at home
Lead by: Rachel Flood
Rachel has a background in operations management and systems administration; as well as non-profit arts management, event production, and youth organizing. She is an adept systems thinker with a passion for operational design who regularly geeks out researching best practices, management software, platform integrations, and other super geeky stuff that bores most people to tears.