Reem Rahim Hassani

Numi Tea, Co-Founder

Reem Rahim Hassani is Co-Founder and Chief Brand Officer of Numi Organic Tea. She started Numi with her brother 19 years ago with the idea to import a tea they drank as children called Numi from their native Iraq. Numi has become the largest organic, fair trade specialty tea company in the country and one of the fastest growing tea companies in the industry.

Ahmed and Reem have built Numi out of a commitment to using only the highest quality, organic ingredients using only 100% real ingredients. Numi pioneered unique teas including Rooibos, Pu-erh, Flowering Tea and Turmeric.

Reem oversees Numi’s brand identity, including all packaging design, brand voice and messaging. An artist by trade, Reem’s original artwork has been a major inspiration for Numi’s brand vision. Along with her brother, Reem is a co-creator and contributor to Numi’s green and sustainable values, including Numi’s non-profit Foundation which addresses the challenges within inner city Oakland, from education to art to health and nutrition as well as Together for H2OPE, bringing clean, safe drinking water to their farming communities worldwide.

After earning her B.S. in Biomedical Engineering from Case Western Reserve University, Reem shifted disciplines and went on to pursue a Diploma d’Arte in Drawing and Painting from Lorenzo di Medici Art Institute in Florence, Italy and then a M.F.A. from John F. Kennedy University in the department of Arts & Consciousness Studies. Reem continues to create art in her studio in Petaluma, California, is a proud mom of two boys and is fluent in English, Italian, Spanish, and Arabic.

Reem Rahim Hassani

Mary Waldner

Mary’s Gone Crackers, Founder

Joining SVI Bay Area for Women as one of our two True Confession keynote speakers, Mary is a founder of Mary’s Gone Crackers. She leads both product development and brand strategy for the company. Mary is responsible for the development of all of the company’s products, and has been a Director since the company was incorporated in 2004.

Inspired by her own struggles with Celiac Disease, Waldner created Mary’s Gone Crackers after finding a shortage of nutritious, gluten free options that tasted good. Her handcrafted recipe became a hit not only with Celiac sufferers, but with consumers eager for delicious snacks they could feel good about eating. Mary’s Gone Crackers Original was awarded the Sofi Gold for the most outstanding cracker at the New York Fancy Food Show in 2008.

Waldner is a member of the Organic Trade Association and the Celiac Sprue Association.

Mary Waldner
Subscribe Now
Sign up for our conference e-news and stay on top of agenda features, community highlights and registration details.