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Get ready to meet this moment.

Now is the time for bold & progressive digital leadership. Join the sharpest minds in non-profit, labour, politics, advocacy, and more.

Tiered Tuition: $145 / $195 / $295 CAD
Full and partial scholarships are available.

Learn with the best

Activate Summit is highly interactive and experiential.

Inspiring Leaders

Connect with digital leaders from some of today’s highest-impact campaigns. Get insights, intel, and inspiration from their boldest wins and greatest challenges.

Mo Dhaliwal
Director of Strategy, Skyrocket

Bridget Todd
Director of Communications, We Are UltraViolet

Hayden Munro
2020 Campaign Manager, Jacinda Ardern’s New Zealand Labour Party

Denise Williams
First Nations Technology Council

Zain Velji
Northweather

Tonye Aganaba
Defund604

Nadine Nakagawa
Feminist Campaign School and City Councilor

Norman Harry and Ken Hanuse
Klahoose Nation

LaToia Jones
Hustle

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Skill Building Workshops

Interactive and engaging skill-building workshops feature leading digital practitioners who have mastered best practices from brand strategy and marketing, to digital organizing, advertising and analytics.

Networking & Mentoring

Connect with like-minded leaders through peer coaching circles and breakout groups. Get one-on-one coaching sessions so you can gain tailored expertise.

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Re-inspire your work, build winning campaigns, and drive real change.

  • “Incredibly valuable to my own growth – will give value to my work in many ways for years to come.”

    Candace Jazvac, Activate participant
  • “This was a remarkable experience. I feel rejuvenated both physically and intellectually. My whole time here has been mind blowing.” 

    Chris Parri, Activate participant

Agenda

Activate Summit is designed to bring inspiration, connection, and skill-building into 2.5 days of highly interactive learning. Expect group learning together, as well as many breakouts in pairs and small groups to elevate your learning and deepen connection.

We know that dedicating 2.5 days to an online conference can seem daunting, and we are designing an agenda to give you flexibility. We encourage you to attend as much as you can and will be recording sessions to support balancing your schedule. *Please note that in order to protect confidentiality, breakouts and Peer Circles will not be recorded.

Times are presented in Pacific Time.

Check out speaker bios and session descriptions here.

Click here to see information about Accessibility at Activate Summit

8:00 am
8:30 am
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9:30 am
10:00 am
10:30 am
11:00 am
11:30 am
12:00 pm
12:30 pm
1:00 pm
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2:00 pm
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4:00 pm
4:30 pm
Wednesday, June 23
Wednesday, June 23
Welcome & Intention-Setting
10:00 am - 11:00 am

Storytelling Session: What’s Possible Now, Featuring Mo Dhaliwal
11:00 am - 12:00 pm
Includes breakout discussion and application for your own audience.

Join visionary and brand strategist Mo Dhaliwal as we ground in our current situation, with our eyes toward how we will re-emerge.

Workshops
1:00 pm - 2:30 pm
The Art and Science of Text-Based Engagement<br><br>Organizing to Mobilize: Fighting Back against Conservative Forces in a post-COVID Context

The Art and Science of Text-Based Engagement 

Farz Sokhansanj, Prompt.io

Learn the keys to productive engagement with your audience through simple, text-led experiences. Supercharge your fundraising, member engagement, volunteer coordination, advocacy and get out the vote efforts through text.

This workshop is for you if you use digital communications, and want to level up your understanding of how to use texts to engage your supporters.


Organizing to Mobilize: Fighting Back against Conservative Forces in a post-COVID Context 

Natasha Madison and Andrew Burns, Point Blank Creative

Join Point Blank’s Andrew Burns and Natasha Madison as they explore strategies and tactics to fight against regressive forces, with a focus on re-engaging supporters after this period of sustained and rolling crises. We’ll explore strategies that are working, developing a fightback plan, adapting to change in the uncertain future and how to bring supporters back on board after an intense 18 months of COVID and crisis, where many supporters were focused on other issues.

How We Win: Hayden Munro (Capital NZ)
3:00 pm - 4:30 pm
Get a behind-the-scenes look at of one of the most successful progressive campaigns of 2020 and how to apply it to your own work.

Get a behind-the-scenes look at of one of the most successful progressive campaigns of 2020 with Hayden Munro, campaign manager for Jacinda Ardern's New Zealand Labour 2020 election campaign. Hayden willl trace the story of Labour's path from a historic low in 2014, to their massive victory in 2020 -- and nerd out on what made it all possible: from tight, disciplined messaging, to hiring professional field organizers and investing massively in digital, to a 'relentlessly positive' campaign. Dig into the tactics, tools, and approaches to learn what it takes to win.


Following Hayden, you’ll hear from an expert panel moderated by New Westminster City Councillor and co-founder of The Feminist Campaign School Nadine Nakagawa, featuring Madhuri Venkateswar (Avalanche Insights), Zain Velji (Northweather), and Andrew Burns (Point Blank Creative). Consider your own campaign goals, and work through how you could adapt these learnings for your context.

Thursday, June 24
Thursday, June 24
Movement-Building: Bridget Todd (We Are Ultraviolet)
9:00 am - 10:45 am
Building movement power through narrative

Our tools are only as good as the stories behind them. Bridget Todd has trained human rights activists in Australia, led digital strategy for organizations like Planned Parenthood, the Women's March, and MSNBC, and run a training program for political operatives the Washington Post called “the Hogwarts of the Democratic Party.” In this session, she’ll dive into her own story, and get you thinking about building movement power through narrative.


An expert discussion featuring Amara Possian (350.org), Tonye Aganaba (Defund604), Dylan Cohen (United Way of the Lower Mainland, formerly Fostering Change and Organize BC), and Aaron Brunmeier (New/Mode).



Workshops
11:00 am - 12:30 pm
Preventing Digital Burnout<br><br>Power Mapping for Digital Campaigning

Preventing Digital Burnout 

Leah Bae, Bloom; The Burnout Project

The pandemic has only dialed up the intensity and urgency of social and environmental change work. Everything feels urgent – but so many of the systems and structures we work in demand an unsustainable pace, and recreate the harms of the systems we’re working to dismantle. If you want to find ways to do the important work over the long term, and take care of yourself and your community while you do, you need to take a hard look at burnout culture.

In this presentation you’ll learn to:

  • Recognize, explore and unpack sources of digital burnout;
  • Understand the signs and signals of high stress, and;
  • Consider ways to manage your energy and time.

Power Mapping for Digital Campaigning  

Nikki Koutsochilis and Abbey Piazza, New/Mode

This is a 201-level training on power mapping with a digital lens and how to effectively choose digital tactics to reach your targets. Ideal for somewhat experienced campaigners newer to digital.

We will cover:

  • strategic goal setting
  • power mapping to find your ideal targets
  • examining relationships that influence targets
  • choosing tactics & digital tool (with references to cool New/Mode examples) to achieve your campaign goals

"Choose Your Own Adventure" Conversations
12:45 pm - 1:30 pm

Is there a topic that's missing from the Activate Summit agenda that you need to talk through with this crew? We encourage participants to build your own session!

Workshops
1:30 pm - 3:00 pm

Workshops
1:30 pm - 3:00 pm
Three Metrics to Grow your Membership and Boost your Organizing<br><br>Finding Breakthrough Messaging

Three Metrics to Grow your Membership and Boost your Organizing  

Jack Milroy, Defiance Digital

Labor unions and other membership-based organizations rely on consistent revenue to grow and thrive.

In this presentation you’ll learn:

  • The three most important metrics to track if you want to grow your membership strategically.
  • How to calculate your Lifetime Member Value and Member Recruitment Cost, using our easy calculator.
  • How to evaluate your membership growth and organizing campaigns, and identify the best-performing parts of your unions based on data.

Finding Breakthrough Messaging - Avalanche Insights

Failing Forward: Share Your Favourite F-ups and Lessons Learned, Hosted by Point Blank Creative
3:15 pm - 4:30 pm

Friday, June 25
Friday, June 25
Storytelling Session: The Path Forward
9:00 am - 10:30 am
Two visionary thinkers will open our final day together with invitations and challenges: How do we go forward together? What now?

Two visionary thinkers will open our final day together with invitations and challenges: How do we go forward together? What now?


LaToia Jones (Hustle) knows what it takes to build programs and coalitions that win. She’ll share her perspective on where we are, and what we can carry with us on the path forward.


Denise Williams (First Nations Technology Council) works at the intersection of Indigenous sovereignty and technological advancement. This interactive session asks you to show up: What does it mean to build reciprocity into digital work? How are you showing up and taking action for Indigenous sovereignty and self-determination?

Peer Coaching Circles
10:30 am - 11:30 am
Share a challenge you’re facing and get feedback from your peer group.

Share a challenge you’re facing and get feedback from your peer group.

Closing Together
11:30 am - 12:30 pm

Times are presented in Pacific Time.

Agenda is subject to change.

Meet your people

Join the sharpest minds in digital from across the continent

Activate is for progressive digital practitioners. You might be a digital director at an advocacy organization, a content writer at a political party, an organizer at a labour union, or a senior leader who tries to bring all these pieces together. You might work with clients to deliver great digital campaigns, or build new technology. We know that important, exciting, and innovative digital work is happening on the margins and encourage people from a variety of backgrounds to register.

Your Producer Team

Jessica Hannon
Project Manager

Khari Wendell McClelland
Host & Facilitator

Laurel Dault
Social Innovation Manager, Hollyhock

Peter Wrinch
CEO, Hollyhock

Activate Summit Advisory Circle

Leah Bae
Bloom

Amara Possian
350.org

Jack Milroy
Defiance Digital

Our Partners

We are grateful to our Partners and Sponsors who provide critical support to ensure Activate Summit’s success and to increase accessibility by supporting the scholarship fund. If you are interested in partnering with Activate Summit, please connect with us.

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