The Case Study model at SVI provides an opportunity for the entire conference to gain powerful and tangible skills to support running a successful social venture. This year we are excited to feature two thriving businesses that have identified a specific challenge which our panel of experts and conference attendees will help provide insight on.
If you’re a regular Dragons’ Den viewer, you may have seen Nicolette and Pierre on a February episode where they were offered a $500,000 investment from Dragon Manjit Minhas. The Green Moustache Cafe is a BC business success story that grew out of a passion for the impact of whole plant-based foods on people’s health and wellbeing and has grown to include four cafes in Whistler, Squamish and Kitsilano with a fifth opening soon in Revelstoke. The current cafes are only the beginning however and The Green Moustache is on a trajectory to significantly grow their impact and their reach in a busy natural foods market.
In order to grow, attract the right investors and head in the right strategic direction, The Green Moustache needs to differentiate their brand and is looking to the case study experts and SVI gathering to provide clarity and wisdom on that differentiation.
Satya Organics is an organic eczema relief company that is on an accelerated growth trajectory. Founded 4 years ago by local Ojibway entrepreneur Patrice Mousseau, Satya was on a path to build a successful business when Patrice found herself telling her story on CBC Radio’s Unreserved in December. That single interview had massive ripple effects, just one of them being the completion of a typical years worth of direct sales online in the 24 hours following the interview.
Now, together with Hillary Samson bringing operational support, Patrice is navigating huge changes as direct sales, wholesale orders and exposure are all increasing exponentially. Satya was also a recipient of a recent round of funding from SheEO which will help support the next phase of growth. The business will be presenting a challenge associated with scaling a business rapidly to meet an eager market, and seizing the many growth opportunities before them in ways that will strengthen the company.